John Abraham at HTC Mobile launch

HTC has been an interesting company to follow over the past few years. The Taiwanese firm was regarded as one of the most compelling Android phone makers for the platform's first few years, with hits like the HTC Hero and Sensation. It then upped its game with two more spectacular devices, the HTC One X and then the One (M7) in 2013.
In the years that followed, however, the company entered a downward spiral it still hasn't fully recovered from. Its flagship phones began to look identical, lacking in meaningfully innovative features, and were often overpriced.
This was reflected in the company's financial results, which continued to be dramatically bad quarter after quarter, with hundreds of millions of dollars lost each time. But HTC's position was not worsening just due to an internal problem, as competition began to emerge from the top (Samsung, Apple)players . 

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